This Friday, Versace is opening a new boutique in Milan’s more-than-a-century-old landmark, the Galleria Vittorio Emanuele II, the latest example of luxury houses helping to refurbish historic sites throughout Italy.
Versace is calling it a major event, and not just because the store opens the same day that its spring 2015 collection hits the runway. The boutique’s opening is part of a renovation project of the entire Galleria that Versace is helping to underwrite.
The fashion house will spend 1.5 million euros, or $1.94 million, to refurbish the Galleria, a four-story double arcade that was constructed in the mid-19th century near the famous Duomo. Prada has contributed €1.5 million as well.
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